Knowledge Base

Our knowledge base allows some of the more technical terms to be properly explained to you to make sure that there is no confusion. We strive to ensure that you know exactly what you're getting from our services and for what price.

Here is a comprehensive list of all the terms in alphabetical order alongside their associated meaning:

  • A/B Testing: Lets say you have a page that you feel can convert your users more, you may want to try A/B testing by creating a new, slightly different version of that page and test both of them to see which one performs better. This process is known as A/B Testing.
  • Bing: Another search engine similar to Google that is set as the default search engine when using the Internet Explorer browser for all Microsoft products.
  • Brochure Websites: A common term used for websites that do not have any specific functionality such as login features. These type of websites just show visual content to their audience.
  • Browser: A browser is a program/application that allows you to connect to the internet. Some examples of some of the most common browsers are Internet Explorer, Google Chrome, Firefox and Opera.
  • Browser Compatibility: A website should conform to being browser compatible as it should display and operate correctly on all browsers. This ensures that all users have a great experience through any browser that they choose to access your website from.
  • Citation - A citation is a directory listing that contains your businesses information which should almost always include your Business Name, Address and Phone Number. This is also known as your companies NAP. Citations should be consistent throughout all directories; to ensure that search engines have reliable and consistent data about your business.
  • CMS - Content Management System: A platform to allow you to login to a 'dashboard' that easily allows you to add,edit,update and delete pages and content without touching any coding whatsoever.
  • Conversion: Conversions usually refer to a specific goal that you want visitors to perform such as a form submission, phone call or using live chat to contact you. However conversions could also refer to a custom 'goal' setup such as liking a post or downloading intended material - whatever you are wanting your users to do.
  • Cookies: Sadly in this context, we don't mean the good snack. Cookies in computer terms are small files that get stored temporarily on your PC for a better user experience when visiting that website again.
  • Domain Name: Every website has to have a domain name in order for customers to access it on their browsers and in our case, it's 'rushax.com'. In the scenario of a house, think of a domain name as your home address number. It allows users to specifically identify that the house is at X address.
  • Domain Email Address: There are different variations of this term including 'Company Email', 'Enterprise Email' and more. Domain Email Addresses are simply using the website name inside of an email, for example ours is [email protected] You may set the first section 'info' to whatever you like, so long as your domain name supersedes the @ symbol. You can also have many different domain email addresses.
  • E-Commerce: Websites that allow you your visitors to buy products online from your website. In most cases, you'll have a 'Cart' that allows you to put products in your shopping basket and checkout when you're ready. Your products will then be send to you through the post to the delivery address you have supplied.
  • FTP / SFTP - File Transfer Protocol / Secure File Transfer Protocol: The process where web designers/developers upload new files or folders to a website, they do so through programs such as FileZilla or CyberDuck.
  • GDPR - General Data Protection Regulation: In 2016, a new law was introduced to protect internet users who were from the EU. This law was introduced to tackle the amount of spam that occurs through email from cold-callers that you did not request/show any interest in their services.
  • Gmail - Google's version of email that is available by going to the website and signing up for an account. You may need to sign up for a Gmail account in order to sign up to products such as Google Analytics, Google Adwords and Google My Business.
  • Google Analytics: Analytics software that can be installed on your website that helps you analyse the visitors that have been on your website. This can include looking at attributes such as users location, the pages they view and how long they have spent on a specific page.
  • HTML - Hyper Text Markup Language: The most common web programming language that makes up all the website components such as paragraphs, images, titles, forms and tables.
  • HTTPS - Hyper Text Transfer Protocol Secure: If you look in your address (URL) bar, next to the URL of 'https://rushax.com' you'll see a green padlock. This padlock means that it is secure and the data from your computer is encrypted from this site. Here's an example: if you were in a coffee shop and connected to our site through their internet and bought a product on our site without our site being HTTPS, a hacker could see your bank details as soon as they were put in.
  • Hyper-Local Citation- A directory that is specifically dedicated to your type of niche as well as being within your businesses local area. Within local SEO, these are some of the most powerful citations that your business can attain.
  • Responsive Websites: Web developers refer to responsive websites where sites are adaptable for any sized devices including but not limited to mobile phones/smartphones, tablets, iPad, laptops and desktops.
  • SEO - Search Engine Optimisation: The process where you optimise a website specifically to target keywords; resulting in a ranking boost in the search engine results for your targeted keywords.
  • SSL - Secure Socket Layers: Security technology that establishes a link between a web server and a browser to encrypt the data that's being passed through.
  • UI - User Interface: Whether you have an app, website or a device, each of these technologies have an interface which is what screen or display the user is presented with. To be inline with best UI practices, the user interface should be user-friendly and intuitive.
  • UX - User Experience: Refers to the whole journey that your visitors go through when they interact with your app/website. Taking a full analysis of your users can be extremely rewarding as you find out how to maximise on conversions.
  • Website Hosting: To enable your website to be live on the internet, there needs to be website hosting. Simply put, website hosting is paying for the service to put your website on a server. Website hosting normally includes databases, cPanel access and emails.
  • WordPress: The most popular content management system that currently powers over 25% of the web. We specialise in making custom WordPress themes to your exact specifications.