Free tools
SEO & Web Tools
A collection of free tools to help you optimise your website, build better content and streamline your workflow.
SEOTools
Free SEO Audit
Get a full SEO audit of your website with actionable recommendations to improve your Google rankings.
Use toolKeyword Planner
Discover how many times your target keywords are searched each month using Google Ads data.
Use toolHTML Heading Checker
Analyse the heading structure (H1-H6) of any webpage to ensure it is correctly optimised for SEO.
Use toolMeta Description Checker
Check the meta title and description of any URL and see how it will appear in Google search results.
Use toolAlt Tag Checker
Scan any webpage for images missing alt tags, a common SEO and accessibility issue.
Use toolSEO-Friendly URL Checker
Check whether a URL slug follows SEO best practices, lowercase, hyphens, no special characters.
Use toolFavicon Checker
Check whether a website has a favicon and preview how it will look in browser tabs.
Use toolDeveloperTools
JSON Beautifier
Paste raw JSON and instantly format it with proper indentation and syntax highlighting.
Use toolGoogle UTM Builder
Build UTM tracking URLs for your Google Ads, email campaigns and social media links.
Use toolLocal Business Schema Generator
Generate structured data (JSON-LD) schema markup for your local business to enhance Google search results.
Use toolHumans.txt Generator
Generate a humans.txt file for your website. Credit your team, list your tech stack, and give thanks — all in a plain-text format.
Use toolWhat Is My IP Address?
Instantly see your public IP address as it appears to websites and online services.
Use toolContentTools
Word Counter
Count words, characters, sentences and paragraphs in any text. Includes estimated reading time.
Use toolLorem Ipsum Generator
Generate placeholder lorem ipsum text for mockups, wireframes and design projects.
Use toolPassword Generator
Generate strong, secure random passwords with custom length and character options.
Use toolOtherTools
MD5 Reverse Lookup
Look up an MD5 hash against a rainbow table database to find the original plaintext string.
Use toolMD5 Encrypt
Convert any string into an MD5 hash and learn why MD5 is technically hashing, not encryption.
Use toolSHA-1 Hash Generator
Convert any string into a SHA-1 hash instantly. Useful for checksums, Git-style hashing and legacy data verification.
Use toolSHA-256 Hash Generator
Convert any string into a SHA-256 hash instantly. The current standard for checksums, digital signatures and certificates.
Use toolSHA-512 Hash Generator
Convert any string into a SHA-512 hash instantly. A longer, stronger hash for high-security checksums and verification.
Use toolFree MOT Checker
Check the MOT status and expiry date of any UK vehicle instantly using live DVLA data.
Use toolDVLA MOT Checker
Check the MOT status and vehicle details for any UK registered vehicle using the DVLA database.
Use toolROAS Calculator
Calculate your Google Ads Return on Ad Spend and see how it compares to industry benchmarks in real time.
Use toolMortgage Calculator
Calculate your monthly UK mortgage repayments, total interest and overall cost based on loan amount, rate and term.
Use toolNeed a custom tool?
We build bespoke tools and integrations for businesses. Get in touch to discuss your requirements.
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