If you're looking to improve the Search Engine Optimisation of your website, you may have come across the term meta description. A meta description is a Hyper Text Mark-up Language (HTML) element that helps describe the overview of a webpage.

A meta description is used in conjunction with other metadata including title tags, locale, canonical tags and more to display results to its users when they are searching something inside the search engines results pages (SERPs). Some of the most common search engines that utilise meta descriptions can be seen below:

The HTML mark-up produced for meta descriptions is only a simple line of code which can be seen below:

<meta name="description" content="The meta description briefly outlines what the page is about and has a few descriptive lines to entice the user to click on it." />

Depending on what platform your using, creating the meta description may differ. WordPress is currently the most common Content Management System (CMS) on the internet and a huge developer community creating free, paid and freemium plugins for a range of solutions, one of them being SEO.

The most popular WordPress SEO plugins available at the moment are YoastSEO and RankMath.

Some of the most common meta description techniquesThe HTML code of a meta description

Benefits of Meta Descriptions

Creating meta descriptions for each webpage listed on your website helps search engines understand what the page contains and assess which queries to show when users are searching for a query whilst on their platform. The primary benefit to implementing meta descriptions for your website is improving the website's search engine optimisation (SEO).

If you optimise these meta descriptions for the primary keyword(s) the webpage is targeting, the chances of the webpage ranking for that particular query increase considerably.

How to Write a Meta Description

Crafting the perfect meta description is a lot more than just writing 160 letters on a keyboard. A good meta description should:

Include Keywords

Your meta description should include the specific keyword, or a close to variation of said keyword that you are looking to rank for within the search engine results pages (SERPs).

Be Between 120 characters and 156 characters

Character count of meta descriptions should be within 120 characters to 156 characters. The space usually caters for 2 or 3 short sentences briefly describing the webpage in an enticing format.

Focus on CTR

The last step in optimising your meta descriptions should be to make them irresistible for the user.

Meta Description Examples

We've scoured the internet and found some of the best examples of meta descriptions used across various industries to highlight best practices.


URL: https://www.rushax.com/tools/alt-tag-checker/

From the example above, we can see the 'alt tag checker' text within the meta description has been put into a bold font, as this exactly matches are desired keyword we are trying to rank the website for.

The meta description is easy to read and the language appears natural, crafting a good example of the meta description tag.

Need to check your website page's meta description?

Rushax have developed their very own proprietary meta description checker tool which is free and unlimited to use alongside a range of other SEO tools.

Although meta descriptions are an essential cog in optimising your website's search engine optimisation (SEO), there are over 250+ factors that should also be considered.

SSL (Secure Socket Layer) certificates have become a necessity for any website that collects user data or offers any kind of e-commerce transaction. It is an important tool that helps secure your website by encrypting the data transmitted between a user's browser and your server. This prevents hackers from intercepting and reading sensitive information such as credit card details or login credentials. In this blog, we will discuss how much SSL certificates cost and what factors influence the price.

Types of SSL Certificates

Before we dive into the cost, it's important to understand the different types of SSL certificates available. There are three main types of SSL certificates:

  1. Domain Validated (DV) SSL Certificates: These are the most basic SSL certificates and only require a domain validation to be issued. They are typically the cheapest option and provide basic encryption for websites.
  2. Organization Validated (OV) SSL Certificates: These certificates require a more rigorous validation process, which includes verifying the business or organization's legal existence and physical location. They are more expensive than DV certificates and provide a higher level of security.
  3. Extended Validation (EV) SSL Certificates: These certificates provide the highest level of security and require the most rigorous validation process. They display a green address bar in the browser and are the most expensive option.

Cost of SSL Certificates

The cost of SSL certificates can vary greatly depending on the type of certificate, the number of domains you want to secure, and the validation level required. Generally, the cost of a DV SSL certificate can range from £10 to £100 per year, while an OV SSL certificate can cost anywhere from £50 to £300 per year. An EV SSL certificate can cost anywhere from £100 to £1,000 per year.

The price of SSL certificates can also vary depending on the vendor or certificate authority (CA) you choose. Some popular vendors include Comodo, Symantec, and GeoTrust, among others. Additionally, some web hosting companies offer free SSL certificates through Let's Encrypt, which provides DV SSL certificates at no cost.

Factors That Affect SSL Certificate Cost

Apart from the type of certificate and vendor, other factors that can affect the cost of SSL certificates include:

  1. Validity period: SSL certificates typically have a validity period ranging from one to three years. The longer the validity period, the higher the cost of the certificate.
  2. Number of domains: If you have multiple domains that need to be secured, you may need to purchase additional SSL certificates or a multi-domain SSL certificate, which can increase the cost.
  3. Wildcard SSL: If you need to secure multiple subdomains, you may need to purchase a wildcard SSL certificate, which can be more expensive than a regular SSL certificate.
  4. Third-party verification: If you want your SSL certificate to be verified by a third-party company, such as HackerOne or DigiCert, you may need to pay an additional fee.


SSL certificates are an important tool for website security, and the cost of SSL certificates can vary depending on the type of certificate, vendor, and other factors. It's important to choose the right SSL certificate for your website based on your security needs and budget.

While it may be tempting to choose the cheapest option, it's important to remember that a higher-priced certificate can provide a higher level of security and trust for your website visitors.

Google Rating