Our 100 point website checklist covers a broad spectrum of different areas from SEO through to Security. Ensuring your website meets this checklist will ensure your website is fast, secure, SEO friendly and easy to use.
Making sure your website is SEO friendly is vital for attaining high rankings on search engines such as Google. With over 250 metrics that go into Google's algorithmn, we've compiled some of the most important items you should be implementing for SEO purposes.
An extension off SEO, this list specifically targets local SEO most commonly used by SMBs wanting to rank on the search engines in local areas. All the previous SEO metrics should be implemented alongside this list that specifically relates to local SEO.
Usability is a big part of Google's algorithm, so this list could have been combined with SEO but for simplicity, we've decided to split it out. Usability is one of the most important factors, as if your visitors cannot use your website easily, it's likely they'll leave (or bounce) and go to a competitor. Ensuring your user journey is flawless is essential so ensuring you have the following in place will boost usability for your users.
With visitors expecting a flawless experience on your website, a fast loading website is paramount to ensure this is the case.
40% of people abandon a website that takes more than 3 seconds to load. Don't be one of these websites and make sure your website's page speed is fast by implementing the following:
Cyber attacks can have devastating affects to businesses long term even if these are remedied soon after. A compromise in your website could lead to a loss of SEO rankings, data breaches or worse. Make sure your website is following the security protocols to stay safe and keep hackers out.
We hope this 100 point checklist gives some insight into how to best look after your website and ensure it is fully optimised across the board. If you think we've missed anything important, feel free to let us know and leave us a message.
During the current coronavirus pandemic, local businesses are finding it harder to justify paying for social media management services. These cut backs often lead to the social media accounts being left unattended and wittling away with very little going on.
We're here to try and change that.
What if I told you that you could create eye-catching graphics to be used either on social media, your website or printing collateral using premium tools without paying a penny?
Sounds too good to be true?
We've helped put together a quick guide to help you and your business start saving costs.
You don't need to be. We run you right the way from start to finish and have even created a video that you can pause, rewind and play back as many times as you want to get comfortable at your own pace.
What are the steps involved in creating graphics ready for social media?
Essentially this boils down to three key steps:
There are many other elements we could incorporate but due to this being the bare essentials, we've trimmed them right down to these three fundamental steps. We're now ready to start seeing what graphics we could potentially make with these three easy steps!
Here's a few examples of some of the different graphics that were made from the same image. The only differences made between each of the images is a mixture between either the different background colours and/or the mixes of opacity for each layer that was added.
Playing about with the different settings will allow you to get your preferred combination. With a plethora of fonts to choose from, you'll be spoiled rotten with different choices that suit you and your business.
Just in case you wanted a reference for any of the attributes used in our graphics, we've listed them below here:
Here is our quick 6 minute video demonstrating how you can use premium tools at a fraction of the price. Watch and see how easy it is with a full commentary documenting each step.
What would it mean to you and your business if you could pump out social media content like this fast and efficiently? To top it off, if you have a desired template that you like, all you'll need to do is source an image and change the text. How long will that take!?
Think of the different social media ideas you could produce in an hour. If we're being generous, 60 mins / 6 mins per picture = 10 social media posts.
Sharing a post every other day is recommended, therefore you'll have the images created for the best part of a fortnight after only spending an hour.
So, let's recap... How much was spent?
Bringing together a grand total of £0.00.
We hope you enjoyed this video and found it helpful. There are a lot of little nuggets that we've picked up throughout our years of experience with social media and graphic design work. We hope this tutorial helps you effectively save on costs throughout these abnormal times; or if you haven't already started your social media journey you can begin cost-free starting from today!