A favicon is a small icon usually seen in the URL address bar of a website. The term 'Favicon', is an abbreviated term for favourite icon. Favicons are usually found in the common image size formats of 16x16, 32x32 or 64x64 pixels. You may already see by these width and height ranges, but favicons are almost always in a square format.
The biggest benefit to using favicons on your website is for brand recognition. By showing a unique icon, this will distinguish you from your competition. If customers regularly visit your website, they may also bookmark your website to provide a shortcut next time they want to visit. Your website's URL that is saved as a bookmark will also be accompanied by your website's favicon allowing them again, to easily recognise when scrolling through the list which is your website.
A favicon can easily be added to your website with a single line of code, however this may vary depending on how your website is setup. For HTML websites, you'll want to add in the code:
<link rel="icon" href="https://example.com/my-favicon-image.jpg" sizes="32x32" />
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