How Dashboards Help Business Performance

Dashboards are an essential tool for businesses of all sizes. They provide an overview of the company's performance in real-time, allowing decision-makers to make informed decisions based on the data. With the advent of customer relationship management (CRM) systems like Salesforce, businesses can access a wealth of data about their customers and sales processes, making it easier to create meaningful dashboards that provide valuable insights.

In this blog post, we'll explore how dashboards from CRMs such as Salesforce help businesses make data-driven decisions. We'll also include a screenshot of a dashboard that shows real-time data to demonstrate the power of these tools.

How Dashboards from CRMs like Salesforce Help

Dashboards from CRMs such as Salesforce provide businesses with a centralized platform to monitor their sales and marketing activities. These dashboards are customizable and can be configured to show a wide range of metrics, including sales revenue, customer satisfaction, and lead conversion rates, among others.

Here are some ways dashboards from CRMs like Salesforce help:

1. Real-time Insights: One of the main benefits of using dashboards from CRMs like Salesforce is the ability to get real-time insights into the business's performance. With these dashboards, businesses can access data that is updated in real-time, allowing decision-makers to make informed decisions based on the latest information available.
2. Customizable: Dashboards from CRMs like Salesforce are highly customizable, allowing businesses to create dashboards that are tailored to their specific needs. For example, businesses can choose which metrics to display, set goals and targets, and even customize the color scheme to match their branding.
3. User-friendly: Dashboards from CRMs like Salesforce are designed to be user-friendly, making it easy for non-technical users to access and interpret data. These dashboards typically use visualizations like charts and graphs to make complex data more accessible and understandable.
4. Improved Collaboration: Dashboards from CRMs like Salesforce can improve collaboration between different departments within a business. These dashboards can be shared with team members, allowing everyone to stay informed about the business's performance and work towards common goals.
5. Data-driven Decisions: Perhaps the most significant benefit of using dashboards from CRMs like Salesforce is the ability to make data-driven decisions. These dashboards provide businesses with valuable insights into their sales and marketing activities, allowing them to identify trends, opportunities, and potential issues that need to be addressed.

Real-time Dashboard Example

To demonstrate the power of dashboards from CRMs like Salesforce, let's take a look at a real-time dashboard example. The screenshot below shows a Salesforce dashboard that provides insights into the sales activities of a fictional company called "XYZ Corp."

In this dashboard, we can see a variety of metrics, including the number of new leads generated, the number of deals closed, and the total sales revenue generated. We can also see how these metrics compare to previous periods, making it easy to identify trends and opportunities.

Conclusion

Dashboards from CRMs like Salesforce are a powerful tool that can help businesses make data-driven decisions. By providing real-time insights into sales and marketing activities, these dashboards can help businesses identify trends, opportunities, and potential issues that need to be addressed.

Customizable and user-friendly, these dashboards can be tailored to the specific needs of a business and shared with team members to improve collaboration. If your business is not already using dashboards from a CRM like Salesforce, now is the time to start.