Loading Times


Loading times are essential for search engines results pages (SERPs) such as Google, Bing and Yahoo. Suggested requirements from sites such as SEOSiteCheckup recommend  page loading times to be within a 0 – 5 second loading speed. However, we would go further and try and make you push the boat out by recommending no more than a solid 2 second loading time – Google will love you!

One of the easiest ways to reduce loading times is by enabling cache for your site. Some WordPress plug-ins such as W3TotalCache claim to speed up a website by as much as 300% faster – which is impressive to say the least! If you’re not using WordPress then there are other ways to implement caching instead of Plug-ins. One method can be done using the .htaccess file by adding in a snippet of code below:

EXPIRES CACHING ##
<IfModule mod_expires.c>
ExpiresActive On
ExpiresByType image/jpg "access 1 year"
ExpiresByType image/jpeg "access 1 year"
ExpiresByType image/gif "access 1 year"
ExpiresByType image/png "access 1 year"
ExpiresByType text/css "access 1 month"
ExpiresByType text/html "access 1 month"
ExpiresByType application/pdf "access 1 month"
ExpiresByType text/x-javascript "access 1 month"
ExpiresByType application/x-shockwave-flash "access 1 month"
ExpiresByType image/x-icon "access 1 year"
ExpiresDefault "access 1 month"
</IfModule>
## EXPIRES CACHING ##

Another method of reducing loading times is by optimizing images in two ways, compression and resizing. Compression is when we reduce the image size by ‘taking away unnecessary colors that cannot be seen by the human eye. If your images are high-spec resolution graphics, you may want to stay clear of this step. Resizing images can also have a dramatic effect on load speeds as the image you uploaded maybe a 4:1 scale of what you actually need. For example, lets say you have an image that is 100px x 100px (rather small). However your website is only displaying the image at 50px x 50px. You’re website is now working double the amount harder to display your image properly by resizing it accordingly and not just grabbing it and throwing it in it’s placeholder.